/* ==========================================================================
   DL Paid Media — premium dark consultancy (affirmed.co-inspired)
   ========================================================================== */

:root{
  --bg:            #06070e;   /* deep near-black navy */
  --bg-deep:       #04050a;
  --ink:           #f3f2ee;   /* warm off-white */
  --ink-soft:      #c3c3ce;
  --grey:          #85858f;
  --grey-2:        #55555f;
  --line:          rgba(255,255,255,.07);
  --line-2:        rgba(255,255,255,.12);
  --accent:        #5b8def;   /* soft, sophisticated blue */
  --accent-2:      #8a7bf0;   /* muted violet */
  --maxw:          1140px;
  --pad:           clamp(22px, 5vw, 44px);
  --sans:          'Inter', system-ui, -apple-system, sans-serif;
  --serif:         'Newsreader', Georgia, serif;
}

*{ box-sizing:border-box; margin:0; padding:0; }
html{ scroll-behavior:smooth; }

body{
  font-family:var(--sans);
  background:var(--bg);
  color:var(--ink);
  line-height:1.6;
  -webkit-font-smoothing:antialiased;
  overflow-x:hidden;
}

a{ color:inherit; text-decoration:none; }
img{ max-width:100%; display:block; }

.wrap{
  width:100%; max-width:var(--maxw); margin:0 auto;
  padding-left:var(--pad); padding-right:var(--pad);
}

/* ---------- ambient background ---------- */
.bg{ position:fixed; inset:0; z-index:-1; overflow:hidden;
     background:
       radial-gradient(120% 90% at 50% -10%, #0b0d1c 0%, var(--bg) 42%, var(--bg-deep) 100%);
}

.bg-grid{
  position:absolute; inset:-2px;
  background-image:
    linear-gradient(var(--line) 1px, transparent 1px),
    linear-gradient(90deg, var(--line) 1px, transparent 1px);
  background-size:72px 72px;
  -webkit-mask-image:radial-gradient(ellipse 90% 55% at 50% 22%, #000 45%, transparent 100%);
          mask-image:radial-gradient(ellipse 90% 55% at 50% 22%, #000 45%, transparent 100%);
  opacity:.6;
}

.bg{ opacity:0; animation:bgIn 1.6s ease .1s forwards; }
@keyframes bgIn{ to{ opacity:1; } }
.bg-glow{ position:absolute; border-radius:50%; filter:blur(130px); }
.bg-glow--1{
  width:720px; height:720px; top:-260px; left:50%; transform:translateX(-50%);
  background:radial-gradient(circle, rgba(91,141,239,.28), transparent 68%);
}
.bg-glow--2{
  width:560px; height:560px; top:6%; right:-200px;
  background:radial-gradient(circle, rgba(138,123,240,.22), transparent 70%);
}
.bg-glow--3{
  width:600px; height:600px; top:46%; left:-220px;
  background:radial-gradient(circle, rgba(91,141,239,.12), transparent 72%);
}
.bg-vignette{
  position:absolute; inset:0;
  background:radial-gradient(130% 130% at 50% 40%, transparent 55%, rgba(0,0,0,.55) 100%);
}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex; align-items:center; gap:.55em;
  background:var(--ink); color:#0a0a12;
  font-weight:600; font-size:.95rem;
  padding:.85em 1.55em; border-radius:999px;
  border:1px solid var(--ink);
  transition:transform .22s ease, box-shadow .22s ease, background .22s ease, color .22s ease, border-color .22s ease;
  white-space:nowrap;
}
.btn:hover{ transform:translateY(-2px); box-shadow:0 14px 34px rgba(0,0,0,.45); }
.btn .arr{ transition:transform .22s ease; }
.btn:hover .arr{ transform:translateX(3px); }
.btn--lg{ padding:1.05em 2em; font-size:1.05rem; }
.btn--sm{ padding:.62em 1.15em; font-size:.85rem; }
.btn--ghost{
  background:transparent; color:var(--ink);
  border:1px solid var(--line-2);
}
.btn--ghost:hover{ background:rgba(255,255,255,.06); border-color:rgba(255,255,255,.28); box-shadow:none; }

/* ---------- nav ---------- */
.nav{
  position:sticky; top:0; z-index:50;
  backdrop-filter:blur(16px);
  background:rgba(6,7,14,.55);
  border-bottom:1px solid var(--line);
}
.nav__inner{ display:flex; align-items:center; justify-content:space-between; height:72px; gap:24px; }
.nav__brand img{ height:32px; width:auto; }
.nav__links{ display:flex; gap:32px; margin-left:auto; margin-right:10px; }
.nav__links a{ color:var(--ink-soft); font-size:.9rem; font-weight:500; transition:color .2s ease; }
.nav__links a:hover{ color:var(--ink); }

/* ---------- hero ---------- */
.hero{
  position:relative;
  min-height:calc(100vh - 72px);
  display:flex; align-items:center;
  padding:clamp(50px,9vh,110px) 0;
}
section[id]{ scroll-margin-top:88px; }

.badge{
  display:inline-flex; align-items:center; gap:.5em;
  font-size:.85rem; font-weight:500; color:var(--ink-soft);
  border:1px solid var(--line-2); border-radius:999px;
  padding:.5em 1.1em; background:rgba(255,255,255,.03);
  margin-bottom:36px;
}
.hero__title{
  font-family:var(--serif); font-weight:500;
  font-size:clamp(2.9rem, 7.4vw, 5.6rem);
  line-height:1.03; letter-spacing:-.018em;
  margin-bottom:28px;
}
.accent{
  font-style:italic;
  background:linear-gradient(100deg, var(--accent) 0%, var(--accent-2) 100%);
  -webkit-background-clip:text; background-clip:text;
  -webkit-text-fill-color:transparent;
}
.hero__sub{
  font-size:clamp(1.1rem,2.2vw,1.4rem);
  color:var(--ink-soft); max-width:36ch; margin-bottom:40px;
}
/* ---------- sections ---------- */
.section{ padding:clamp(80px,13vh,150px) 0; border-top:1px solid var(--line); }
.label{
  display:inline-block;
  font-size:.76rem; font-weight:600; letter-spacing:.24em; text-transform:uppercase;
  color:var(--grey); margin-bottom:42px;
}
.label::before{
  content:""; display:inline-block; width:26px; height:1px;
  background:var(--line-2); vertical-align:middle; margin-right:14px;
}

/* ---------- about ---------- */
.about__lead{ max-width:60ch; margin-bottom:72px; }
.about__lead p{
  font-family:var(--serif); font-weight:400;
  font-size:clamp(1.35rem,3vw,2rem); line-height:1.4;
  letter-spacing:-.01em; color:var(--ink);
}
.about__lead p + p{ margin-top:24px; }

.stats{
  display:grid; grid-template-columns:repeat(3,1fr);
  border-top:1px solid var(--line-2);
  margin-bottom:56px;
}
.stat{
  padding:48px 34px 46px 0;
  border-bottom:1px solid var(--line-2);
  position:relative;
}
.stat + .stat{ padding-left:38px; border-left:1px solid var(--line); }
.stat__num{
  display:block;
  font-family:var(--serif); font-weight:500;
  font-size:clamp(2.6rem,5.4vw,4rem); line-height:1;
  letter-spacing:-.02em; margin-bottom:16px;
  background:linear-gradient(120deg, var(--ink) 0%, var(--ink) 55%, #a9c0f2 100%);
  -webkit-background-clip:text; background-clip:text;
  -webkit-text-fill-color:transparent;
}
/* markets label smaller so it fits on one/two lines nicely */
.stat:last-child .stat__num{ font-size:clamp(1.7rem,3.4vw,2.4rem); line-height:1.1; }
.stat__cap{
  color:var(--grey); font-size:.82rem; font-weight:600;
  letter-spacing:.1em; text-transform:uppercase;
}
.stat{ transition:background .35s ease; }
.stat:hover{ background:linear-gradient(180deg, rgba(91,141,239,.05), transparent 70%); }

.about__brands-label{
  font-size:.76rem; font-weight:600; letter-spacing:.16em; text-transform:uppercase;
  color:var(--grey); margin-bottom:12px;
}
.about__brands-list{
  font-family:var(--serif);
  font-size:clamp(1.2rem,2.6vw,1.6rem);
  letter-spacing:-.005em; color:var(--ink);
}

/* ---------- what we do ---------- */
.do__logo{ width:52px; height:auto; margin-bottom:26px; }
.do__title{
  font-family:var(--serif); font-weight:500;
  font-size:clamp(2.8rem,7.6vw,5.4rem); line-height:1.02;
  letter-spacing:-.022em; margin-bottom:28px;
}
.do__copy{ font-size:clamp(1.15rem,2.3vw,1.4rem); color:var(--ink-soft); max-width:42ch; margin-bottom:24px; }
.do__chips{ color:var(--grey); font-size:1rem; letter-spacing:.01em; }

/* ---------- why (two columns, tick list) ---------- */
.why__cols{ display:grid; grid-template-columns:repeat(2, minmax(0, 1fr)); gap:clamp(32px,5vw,72px); align-items:start; }
.why__col .label{ margin-bottom:26px; }
.why__list{ list-style:none; border-top:1px solid var(--line); }
.why__row{
  display:flex; gap:22px; align-items:flex-start;
  padding:32px 0; border-bottom:1px solid var(--line);
}
.tick{
  flex:0 0 auto;
  width:32px; height:32px; margin-top:3px;
  display:inline-flex; align-items:center; justify-content:center;
  border-radius:50%;
  color:var(--accent);
  background:rgba(91,141,239,.12);
  border:1px solid rgba(91,141,239,.32);
}
.tick svg{ width:17px; height:17px; }
.why__row h3{
  font-family:var(--serif); font-weight:500;
  font-size:clamp(1.3rem,2.6vw,1.75rem); letter-spacing:-.01em;
  margin-bottom:5px;
}
.why__row p{ color:var(--ink-soft); font-size:clamp(1rem,2vw,1.12rem); max-width:38ch; }

/* ---------- selected case study ---------- */
.case__head{ display:flex; align-items:center; gap:20px; margin-bottom:40px; }
.case__logo{
  flex:0 0 auto;
  width:68px; height:68px; border-radius:50%;
  background:#fff; display:flex; align-items:center; justify-content:center;
  overflow:hidden; border:1px solid var(--line-2);
}
.case__logo img{ width:60px; height:60px; object-fit:contain; }
.case__title{
  font-family:var(--serif); font-weight:500;
  font-size:clamp(1.9rem,4vw,2.9rem); line-height:1.08;
  letter-spacing:-.015em; margin-bottom:10px;
}
.case__meta{
  font-size:.82rem; font-weight:600; letter-spacing:.14em; text-transform:uppercase;
  color:var(--grey);
}
.case__body{ max-width:60ch; margin-bottom:56px; }
.case__story-head{
  font-family:var(--serif); font-weight:500;
  font-size:clamp(1.3rem,2.8vw,1.85rem); letter-spacing:-.01em;
  margin-bottom:16px;
}
.case__story{ color:var(--ink-soft); font-size:clamp(1rem,2vw,1.15rem); }

.case__stats{
  display:grid; grid-template-columns:repeat(3,1fr);
  border-top:1px solid var(--line-2);
  margin-bottom:56px;
}
.case__stat{ padding:40px 30px 38px 0; border-bottom:1px solid var(--line-2); transition:background .35s ease; }
.case__stat:hover{ background:linear-gradient(180deg, rgba(91,141,239,.05), transparent 70%); }
.case__stat + .case__stat{ padding-left:34px; border-left:1px solid var(--line); }
.case__num{
  display:block;
  font-family:var(--serif); font-weight:500;
  font-size:clamp(2.2rem,4.6vw,3.4rem); line-height:1;
  letter-spacing:-.02em; margin-bottom:14px;
  background:linear-gradient(120deg, var(--ink) 0%, var(--ink) 55%, #a9c0f2 100%);
  -webkit-background-clip:text; background-clip:text;
  -webkit-text-fill-color:transparent;
}
.case__cap{
  color:var(--grey); font-size:.82rem; font-weight:600;
  letter-spacing:.1em; text-transform:uppercase;
}
.case__quote{ max-width:60ch; }
.case__quote p{
  font-family:var(--serif); font-weight:400; font-style:italic;
  font-size:clamp(1.25rem,2.8vw,1.75rem); line-height:1.4;
  letter-spacing:-.01em; color:var(--ink); margin-bottom:16px;
}
.case__quote cite{ color:var(--grey); font-style:normal; font-size:.98rem; }

@media (max-width:640px){
  .case__stats{ grid-template-columns:1fr; }
  .case__stat, .case__stat + .case__stat{ padding:26px 0; border-left:none; }
  .case__body, .case__quote{ max-width:none; }
}

/* ---------- final cta ---------- */
.cta{ text-align:center; }
.cta__title{
  font-family:var(--serif); font-weight:500;
  font-size:clamp(2.6rem,6.6vw,4.8rem); line-height:1.04;
  letter-spacing:-.022em; margin-bottom:24px;
}
.cta__sub{ font-size:clamp(1.1rem,2.3vw,1.35rem); color:var(--ink-soft); margin-bottom:44px; }

/* ---------- footer ---------- */
.footer{ border-top:1px solid var(--line); padding:60px 0 68px; }
.footer__inner{ display:flex; flex-direction:column; align-items:center; text-align:center; gap:16px; }
.footer__logo{ height:30px; width:auto; opacity:.95; }
.footer__tag{ color:var(--grey); font-size:.95rem; }
.footer__linkedin{
  display:inline-flex; align-items:center; gap:.5em;
  color:var(--ink-soft); font-size:.9rem; font-weight:500;
  border:1px solid var(--line-2); border-radius:999px;
  padding:.5em 1.05em; margin-top:2px;
  transition:color .2s ease, border-color .2s ease, background .2s ease;
}
.footer__linkedin svg{ width:16px; height:16px; }
.footer__linkedin:hover{ color:var(--ink); border-color:rgba(255,255,255,.28); background:rgba(255,255,255,.05); }
.footer__meta{ color:var(--grey-2); font-size:.85rem; margin-top:4px; }
.footer__meta a{ color:var(--grey); transition:color .2s ease; }
.footer__meta a:hover{ color:var(--ink); }

/* ---------- reveal ---------- */
.reveal{ opacity:0; transform:translateY(24px); transition:opacity .8s ease, transform .8s ease; }
.reveal.in{ opacity:1; transform:none; }
/* hero intro stagger */
.hero .reveal.in{ transition-duration:.9s; }
.hero .reveal:nth-child(1).in{ transition-delay:.15s; }
.hero .reveal:nth-child(2).in{ transition-delay:.3s; }
.hero .reveal:nth-child(3).in{ transition-delay:.45s; }

/* ---------- responsive ---------- */
@media (max-width:820px){
  .nav__links{ display:none; }
}
@media (max-width:680px){
  .why__cols{ grid-template-columns:1fr; gap:48px; }
}
@media (max-width:640px){
  .stats{ grid-template-columns:1fr; }
  .stat, .stat + .stat{ padding:28px 0; border-left:none; }
  .hero__sub, .about__lead{ max-width:none; }
  .hero{ min-height:auto; }
}

@media (prefers-reduced-motion:reduce){
  html{ scroll-behavior:auto; }
  .reveal{ opacity:1; transform:none; transition:none; }
  .btn:hover{ transform:none; }
  .bg{ opacity:1; animation:none; }
}