Case study
KOKOFINIKAS Nurseries — Chalandri, Greece
Industry: Local Retail / Garden & Plants
🔎 The Challenge
KOKOFINIKAS, a family-run plant nursery, had built a strong reputation offline — but
was starting from scratch online. With no digital presence, first-party data, or ad history,
they approached us to drive sales through their new eCommerce store and validate their
investment in digital marketing.
💡 The Approach
We focused on building a strong data and performance foundation. First, we implemented
GA4, Google Tag Manager, and enhanced conversion tracking to ensure accurate
measurement from day one.
To generate early traction, we launched Performance Max alongside a targeted Search
campaign focused on high-intent, local keywords. As traffic grew, we added dynamic
remarketing and ran weekly optimisations — shifting budget to top performers and
refining messaging based on real-time data.
All activity was tracked in a custom Looker Studio dashboard, giving the client full
transparency and allowing us to scale based on clear performance insights.
📈 The Results
In just 90 days:
🚀 Website traffic increased by 60%
💰 ROAS reached 3.8x across campaigns
🛒 Steady online sales began through the new eCom store
📍 In-store visits rose thanks to improved local visibility
📬 Inquiries and contact form submissions grew by 30%
The results not only proved the effectiveness of the channel — they laid the groundwork for sustainable
long-term growth.
”As a family business, going online felt overwhelming. DL Paid Media made it simple — and the impact on our store and sales was immediate.
We couldn’t have done it without them.”
— Alex, Digital Project Manager at KOKOFINIKAS Nursery